The Fractional CMO That Enables Venture-Backed B2B SaaS Companies To Scale Inbound Revenue
By the Numbers
5
# of years operating as Fractional CMO, with 20, 12-Week Fractional CMO Engagements successfully completed
43%
% of companies engaged with as Fractional CMO that have raised subsequent rounds of financing at higher valuations (so far)
7%
% of companies engaged with as Fractional CMO that have since been acquired (so far)
From the Founders
The Foundations to Scale
Clarity on Who To Target & How They Buy
Aligning everyone on your ICP and associated Buyer Journey is required to efficiently scale revenue
“I’m not a marketing executive so I didn’t place a huge importance on ICP prior to Michael coming in, but he pointed out that we need to focus on ICP first and move from there—and that’s exactly the kind of advice you want from a strategic leader because you don’t know what you don’t know.”
Processes That Better Qualify Leads
Service Level Agreements that create clear expectations are needed to take revenue generation to the next level
“Michael helped us hone the journey our leads and clients go through, and adjusted the processes our people follow so they qualify leads better and don’t flood account executives with a bunch of low-quality leads”
Technology That Drives Performance
Technology that enables people to be the best professionals they can be is an essential ingredient to scaling revenue
“Michael has a lot of expertise with HubSpot and other digital tools. He was very much hands on and helped jumpstart the company’s marketing engine”
Teams That are Fit-For-Purpose & Truly Aligned
Ensuring the right people are in the right place, with the right support - and are empowered to scale revenue is essential
“Michael took responsibility for sourcing, vetting, and interviewing hires to help us recruit the right people who could keep our vision going and continue to execute against the roadmap even after he’d left - that saved me at least 20 hours of work per hire, never mind the cost of a recruiter”
A Plan That Scales ARR/MRR
A plan that has a strong bottom-up rationale and clear measurement/accountability is needed to scale revenue
“We have a blueprint now—and that’s gold for me. It’s crystal clear what we need to do and how to get there”
