KPI-Driven, Fractional Marketing Leadership
Helping B2B SaaS (software-as-a-service) companies scale through Performance Marketing
Ever wonder why some B2B SaaS companies succeed in scaling while others fail? The companies that survive and thrive figure out what 20% of their marketing effort is leading to 80% of their results - and they use this information to spend more on the marketing that actually matters.
Over my 15 year career in Performance Marketing, I’ve helped companies grow by doing exactly this, first as a multi-disciplinary, digital marketing subject matter expert, and then through a variety of progressive senior marketing leadership positions - including with B2B SaaS unicorns (Benevity).
I now help companies on a ‘Fractional’ (or part-time) basis who need marketing leadership to help scale their businesses through Performance Marketing - which is the marketing that directly drives the revenue.
“Before Michael, we were shooting from the hip with our marketing tactics. Michael gave us the strategic foundation we needed.”
Jackson Fregeau, CEO, Quandri (B2B SaaS)
Service Offerings
1- The Fractional CMO Engagement (12 Weeks)
4- ‘One-to-Many’ Entity Retainer (Ongoing)
KPI-driven marketing leadership designed to measure, make scalable, fill and optimize the revenue pipeline through getting the right talent, direction and software in place. Offered in 12-week sprints to only 2 companies at one time.
Designed for B2B SaaS companies that need to scale their marketing organization and inbound revenue but don’t need a full-time CMO just yet.
2- Marketing Move-Forward Plan (4 Weeks)
This is, essentially, encompasses the activities and deliverables of the first 4 weeks of the Fractional CMO Engagement.
Designed for B2B SaaS companies that have the leadership/ability to execute on a well-articulated plan, but need support in identifying and priorities what should be done next to scale the marketing organization and inbound revenue.
3- Advisory (Ongoing)
1 to 4 hours (monthly) of meetings and marketing leadership support to enable companies get (or stay) on the right track when it comes to performance marketing. This ongoing retainer is designed to be low-commitment and is cancelable at any time.
Designed for companies that fit one or more of the profiles below:
1) Companies that are a fit for the Fractional CMO Engagement, but where Eighty Twenty capacity is not available
2) Companies that are Seed funding-level and below (less than 3M raised), where the full, Fractional Engagement does not yet make sense financially
3) Alumni companies of the Fractional CMO Engagement for ongoing support
4) Portfolio companies of Venture Capital/Private Equity/Accelerators/Incubators that are part of a ‘One-to-Many’ Entity Retainer agreement (see below)
5- Fractional Leadership Course (7-Weeks)
Designed for Venture Capital, Private Equity, Accelerators and Incubators, the ‘One-to-Many’ Entity Retainer is designed to be flexible to meet the unique needs of these organizations and their portfolio companies.
The services to provide outsized-value within this retainer vary, but may include:
1) Open Marketing Leadership office hours for portfolio companies
2) One-on-one Marketing Leadership coaching for portfolio companies
3) Condensed Fractional CMO Engagement for suitable portfolio companies
4) Entity-wide live Marketing Sessions to efficiently address issues/opportunities that span multiple portfolio companies
5) Revenue Pipeline Due Diligence (including Performance Marketing) on potential portfolio companies to identify real pipeline value and areas of improvement.
‘Launch Your Successful Fractional Leadership Consultancy in 7 weeks’ course is now available on Maven learning platform. Next cohort dates listed below:
Jan 24—Mar 7, 2025
“Mike has brought us something that’s undervalued in many organizations — the structural change that enables us to be ready for scale.”
Dan Erikson, Co-Founder & CEO, OpsReady - Formerly Lightship (B2B SaaS)
Get in Touch
Want to find out how Performance Marketing approach can benefit your company? Just fill out the short form and we’ll have a conversation.