Fractional CMO Advisory

This low-commitment (1 to 4 hours monthly) Engagement helps to identify the next-best actions that can be taken by you, your Team and/or your Program/Portfolio Companies to bolster scalable, step-change inbound revenue growth.

Fractional CMO Advisory Use Cases

Direct

For B2B SaaS Companies

Below are the circumstances where a direct, Fractional CMO Advisory Engagement would makes sense to pursue:

  1. Alumni companies of The Fractional CMO Engagement

  2. Companies that are a fit for The Fractional CMO Engagement, but where Eighty Twenty (limited) capacity is not available

  3. Companies that have raised less than 3M in funding, where the full, Fractional CMO Engagement does not yet make sense financially

A few common areas that are explored as part of the Fractional CMO Advisory Engagements: Marketing Goal Identification, Revenue Pipeline Assessment, Competency and Capability Check, and, Ideal Client Profile and Buyer Journey Mapping

Accelerators & Incubators

For B2B SaaS Enablers

Below are just some of the way a Fractional CMO Advisory Engagement can benefit Accelerators & Incubators and the companies that they support:

  1. Offer better support to help scale inbound revenue for Scale-Up Stage companies that are part of your Program

  2. Due Diligence support for deciding which companies should advance/remain within your Program based on their probability of success

  3. Group (multiple company/whole Program) sessions to tackle a common theme that is holding companies back from achieving scalable inbound revenue

All of the above translates into a true differentiator for your organization and better results for your Stakeholders.

Venture Capital & Family Office

For B2B SaaS Funders

Below are just some of the way a Fractional CMO Advisory Engagement can benefit Venture Capital & Family Office Organizations and the Portfolio Companies they support:

  1. Offer better support to help scale inbound revenue for Scale-Up Stage companies that are part of your Portfolio

  2. Due Diligence support for deciding which companies to invest in - and at what valuation - based on their existing clients/revenue pipeline and their upside potential

  3. Group (multiple company/whole Portfolio) sessions to tackle a common theme that is holding companies back from achieving scalable inbound revenue

All of the above translates into a tangible differentiator for your firm, stronger Total Portfolio Value (TPV) and better returns for your LPs.

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Want to talk more about what a Fractional CMO Advisory Engagement can do for you?