Launch Your Successful Fractional Leadership Consultancy in 7 weeks
Launch your Fractional Leadership Consultancy using Mike's Playbook that he used to 2x income, work 50% less, while providing outsized-value.
Create the life you want by doing impactful work that you love.
Fractional Leadership (if done well) can unlock outsized-value for both clients and you.
For clients, 'outsized-value' means generating a short, medium and/or long-term Return-on-Investment (ROI) by collaborating with you that outperforms all other possible investments for their business.
For you, 'outsized-value' means step-change (not just incremental) improvement in the amount you work, when you work, how you work, what you work on and/or how much you are compensated for this work.
To do this, a holistic approach that takes into account both goals/constraints, as well as outcomes (value) is needed.
In this course, Mike opens up his Playbook to you on how he built up his successful Fractional Leadership Consultancy (www.eightytwentycmo.com) from the ground-up.
Learn, step-by-step, how Mike:
1) Approached goals/constraints holistically to set the foundation for creating a better life
2) Identified the very specific HyperNiche that he knew he could add outsized-value to
3) Created a value proposition that made him the 'only choice' for prospective clients
4) Leveraged his existing network to refine his service offering while at the same time creating advocates that spotted opportunities for him
5) Signed and provided-outsized value to his first client, while creating a foundation to more easily land his next client
6) Grew/scaled his Fractional Leadership Consultancy to achieve even more ambitious goals while respecting his constraints
More than that, you'll also benefit from learning about the missteps that Mike made over his 4 years as a Fractional Leader, so that you can avoid them and succeed even faster.
*NOTE THAT ONLY 15 STUDENTS WILL BE ACCEPTED INTO THIS COHORT TO HELP ENSURE THE HIGHEST-VALUE EDUCATIONAL EXPERIENCE.
Students will benefit from being a part of this tight-knight group of Fractional Leaders who can help troubleshoot, advise and support during the course, as well as after the course is complete, is complete via their cohort-specific, Slack channel.
**Canadian students can get up to 2/3 (66%) of this course cost reimbursed through Federal and Provincial job grant programs - Alberta program URL shown here (similar programs exist in most other provinces): https://www.alberta.ca/canada-alberta-job-grant
What you’ll get out of this course…
1-Your Holistic Goals/Constraints (HGC) that will improve your life
Establishing HGCs is the essential first step towards creating a Fractional Leadership Consultancy that will enable the life you truly want.
2-Your well-defined HyperNiche (HN) that you can confidently provide outsized-value to
Knowing your HN enables you to focus on those companies where you can both provide outsized-value to and rationalize a top-of-market investment from.
3-Your ‘Only-Choice’ Value Proposition (OCVP) that wins deals
The OCVP allows you 'turn the tables' in meeting with prospective clients, unlocking faster time-to-signature and higher closed-won rates.
4-Your Iterative & Collaborative Go-To-Market (ICGTM) Plan to get in front of the right people
The ICGTM allows you to bring a service offering to market that you know will resonate - while, at the same time, creating a 'Sales Team' from your existing network.
5-Your Win & Outsized-Value (WOV) Plan to quickly land (and provide value to) your first client
The 1st Client is the hardest to land and the most important to provide outsized-value to - the WOV Plan ensures that you know what to do to achieve both these tasks.
6-Your Growth/Scale (GS) Plan for your Consultancy to achieve your longer-term HGCs
The GS Plan lays out your approach for landing your next clients, systematizing your approach and establishing ever-more life-changing HGCs for Years 2 and 3.
7-Your 3-Year Fractional Leadership Consultancy Strategy that pulls it all together
All of the above components in one deck, with a coherent narrative thread applied and a clear plan for how to utilize this invaluable asset to achieve your HGCs.
