Advisory
This low-commitment (cancellable anytime), ongoing, 1 to 4 hours monthly Engagement is designed to help jump-start Performance Marketing at your company by identifying the next-best actions that can be taken by you and your team to bolster scalable, step-change revenue growth.
This Advisory offering is most-suitable for the following companies:
Companies that are a fit for the Fractional CMO Engagement, but where Eighty Twenty capacity is not available
Companies that are Seed funding-level and below (less than 3M raised), where the full, Fractional Engagement does not yet make sense financially
Alumni companies of the Fractional CMO Engagement for ongoing support
Portfolio companies of Venture Capital/Private Equity/Accelerators/Incubators that are part of a ‘One-to-Many’ Entity Retainer agreement
Use Cases for Advisory Engagement
Marketing Goal Identification
Marketing goals need to be based on business goals for the company. Period. Ensuring that marketing goals ladder-up to business goals is key to making them ‘the north star’ for the Marketing Team - and well-understood and respected by the rest of the organization.
Revenue Pipeline Assessment
Ensuring that a company’s revenue pipeline is following best-practices is essential (objective stage-to-stage criteria, clear ownership at each stage, automated data capture and reporting etc.) to establish prior to any large-scale marketing (or sales) efforts.
Competency & Capability Check
You need the right people in the right seats in order to be successful in Performance Marketing (or any other area of your business, for that matter). Checking to see if you are resourcing your Marketing Team (including agency/contractors) effectively is essential to achieving your marketing goals.
Ideal Client Profile & Buyer Journey Mapping
You cannot effectively market to your prospective clients if you do not understand them. Ensuring a deep knowledge of your ideal client enables your company to not only make better marketing decisions, but also better decisions for sales, product and client success.